The Ontario Access Coalition renamed themselves the Ontario Alliance of Climbers to better reflect their members who are all climbing related outdoor enthusiasts. We helped them rebrand with a new logo design that better reflects their mission and members.
Their new logo is iconic and simple so easy to use on promotional materials and merchandise. It also tells a story – the acronym OAC is used in an interesting way with the circle (the O) in the middle representing complete, and inclusion and forming a rising sun as well as the covered peak of the mountain. The A intersects the O to give it the A shape all the while resembling the mountain face. The outer C ties it all together and the opening of the C represents access to the mountain which is really what the organization is all about – providing access to climbing spaces.