We rebranded a national seed saving non profit organization in the USA as part of our Design for Good initiative. The organization has been around for a long time and has a very devoted following that is passionate about their brand. We wanted to celebrate their past and build on their existing identity while looking to their future and rebranding them with a new logo that was much easier to use in app applications from social media icons to embroidery. We also developed a small branding booklet showing how to use their new logo.

See the logo in use on the Seed Savers Exchange website.

SSE old new

Seed Savers Exchange Logo Usage