OSCA Logo Story
The OSCA logo was built upon the concept of “active living through cricket” and portrays togetherness, healthy connection and fun.
An energetic, youthful player was crafted in an abstract way by integrating explosive energy from the cricket wickets and ball. This energy weaves the wickets together and the colours overlap portraying togetherness and inclusion. Each colour represents a pillar of OSCA – blue for a healthy lifestyle, red for empowerment, green for inclusiveness, and yellow for fun. A series of rays surround the imagery amplifying the energy while adding support and encouragement for all.
Overall, the OSCA identity captures energy, excitement and empowerment for youth through the sport of cricket.
Watch the launch video the client created:
We also created a series of icons to match the logo design and expand on the OSCA story.