We love being referred by past clients so when we received a call to help launch a new eye surgeon collaborative we were happy to see what we could do. We had a clean slate to start with for creating a new brand for this organization.

A few great conversations and brainstorming sessions lead to some interesting conceptual approaches. Working with our team of designers and illustrators we developed a logo concept that played on the unique typography with two OO’s and the idea of surgeons coming together, overlapping and sharing their skills to improve eye surgery for the region.


Waterloo Eye logo