JDRF has an annual fundraising walk event to raise funds for diabetes research. They wanted to do something different this year and we explored ways to really focus on and celebrate their strong community of supporters. Many walkers and teams create unique custom t-shirts for their walk to communicate who they are walking for. So to personalize the walk branding for 2020 we came up the the hashtag #morethanT1D which speaks to the community that is created around Type 1 Diabetes. In the event branding we used some of the hundreds of photos they had from past events and featured real event participants uniting together to walk and raise funds.