We’ve worked with Basadur Applied Creativity several times over the last few years to continually enhance their websites. Shown is their new, improved home page with clearer graphics and better layout.
We’ve also created a targeted product site for the Basadur Profile. The client asked Mark to redesign the site and to review the user experience from start to finish to solve the problem of viewers not following through on ordering their profile online. We put together a small focus group to review their process and suggested many changes to the interface and copy to help viewers understand and complete their purchase.