Tim Hortons asks “are you man enough for our hearty lunch menu?” Their Guylogical radio and television campaign by Enterprise Advertising reminds guys of the importance of a proper lunch, through humorous ads celebrating all things macho.
Swerve was asked to create a complimentary web site, where men can: win lunch prizes by sharing stories of manly confusion, read Top 10 lists and participate in polls, and play such games as The Guylogical Goalie, or The Quest for the Guylogical Lunch where a fellow navigates his speedboat (or monster truck, or snowmobile) to his local Tim Hortons for lunch.

Drink it all in at www.swervedesign.com/demos/guylogical