Astral Media: Joseph Abboud Clothing Promotion

Swerve launched the Humble Howard, “Make Over Your Man” contest site in 2009. Astral Media wanted an online campaign to round out their on-air and outdoor marketing for the Joseph Abboud clothing line launch in Canada.

Swerve directed a photo shoot of 97.3 EZ Rock Radio personality Humble Howard for his makeover and used the before and after photos to create Transit posters and a microsite. Users voted for the best outfit and entered to win their own make over.