News and Ramblings from Swerve
Showcasing all the lastest work and news from our studio
NADbank Web Site Design
We love it when past clients come back to us for a redesign! We first designed the NADbank web site back in 2008 and are really pleased with the new design that just launched. See: www.nadbank.com
NADbank (Newspaper Audience Databank) is the principal research arm of the Canadian daily newspaper industry. NADbank designs and conducts research in Canadian markets to provide cost-effective and accurate in-depth marketing information for its members to assist in the buying and selling of newspaper advertising in Canada.
January 12th, 2012Direct Mail Campaign for Conference
This direct mail piece was designed to promote the upcoming Golf Superintendents annual Turf Grass Conference. Using variable printing each brochure was customized with the recipient’s name on the cover. Studies have shown that using this technique increases the success rate of direct mail campaigns.
January 10th, 2012Web Design for Red Door Shelter
Just launched a new design for Red Door Shelter. This is our second design for Red Door, having designed their original site a few years ago.
Red Door provides assistance to families, refugees and women who are fleeing violence.
December 12th, 2011New Site for Future Possibilities for Kids
Web site design for Future Possibilities for Kids, a charity that works to involve, inspire and empower Kids to develop their own aspirations and dreams for themselves and their communities through leadership training and ‘possibility thinking’.
“As a non-profit Executive Director, I have been developing websites for many years. Never has the process gone so smoothly or been so enjoyable as it has with the team at Swerve Design Group. Throughout the process of creating our new website and newsletter, cost effectiveness and quality were strived for and the team was always friendly, professional and willing to help. I would highly recommend working with Swerve for your websites or graphic design needs and we certainly will over the long term!”
Lianne Picot
Executive Director
Future Possibilities for Kids
Logo Design for Willis Network
Logo design for a new division of Willis, a global insurance company.
November 30th, 2011ECO Annual Report Design
We are very proud of our design for the Ontario Environmental Commissioner.
In his 2010/2011 Annual Report “Engaging Solutions” released today, Gord Miller says there’s no shortage of talk about the problems such as climate change, waste diversion, and the loss of biodiversity. “But when it comes to doing something” says Miller, “there doesn’t seem to be a lot actually happening.
Read more on the ECO web site.
Along with the print version of the report in French and English Swerve also created the PDF and epub editions.
November 28th, 2011Design for Good featured in GD USA
Swerve’s Design for Good project was recognized as a leader in sustainable design practices in the October ‘A Culture of Green’ issue of Graphic Design USA magazine.
Graphic Design USA recognized us, among others, as “making sustainability make sense, as a business model and as an extension of their personal beliefs…they are having success showing others the practical and philosophical benefits of sustainable design solutions, using ‘green’ not as a marketing angle but as an integral part of who they are, what they do and how they approach design solutions.”
Design for good is a friendly division of Swerve Design Group. Read the full article at Graphic Design USA or the overview at the RGD Ontario site.
October 25th, 2011
10 Things We Have Learned About Creating Non-profit Association Websites
We were asked recently to put together some tips of what we have learned designing web sites for non-profits that could be applied to other non-profit communications projects. Here are some of our tips:
1. It’s not about you – its about your member/donor
2. Design backwards, start with the end goal
3. Listen. Listen to supporters and staff
4. Find your own unique voice
5. Celebrate your supporters!
6. Just because you build it, it doesn’t mean they will come
7. Engage, engage, engage
8. Use opensource technologies
9. Do it right the first time (or at least this time)
10. Have a small committee, be decisive and communicate to rest of staff
And remember, launching your site isn’t the end – watch your analytics, review and enhance your site.
October 11th, 2011Mastercard Design
We just designed fresh new gift card packaging for Mastercard.
October 10th, 2011New Brochures Designed for Bellwood Health
We just finished designing series of brochures for Bellwood Health Services.
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